I'm Elle

Born in Helsinki, Finland, but a "Parisienne" in my soul, I'm passionate about the concept and phenomenon that we like to call style.✨

As it happens, I wrote my Bachelor's thesis at the University of Helsinki concerning the idea of elegance. Specifically, I analyzed the outfits and performance practice of three singers, Maria Callas, Barbra Streisand and Caterina Valente in three televised performances from the 1960's.

Since then, I've had the pleasure of deepening my understanding of style, elegance and the arts in general during my stay in Paris as an exchange student. As cliché as it is, Paris has truly taken its place in my heart forever. I have never felt more inspired, and it's my pleasure to share what I'm learning with you.🤓

It never ceases to fascinate me how making even a small adjustment in living with more style can make a huge difference. Dressing well and looking at your life through the lens of stylishness brings joy to me and elevates instantly my day-to-day life.

I want to help you unlock your creativity when it comes to coming up with nice outfits and finding ways to lead a more stylish life.
Are you feeling...
  • out of ideas when choosing outfits from your wardrobe?

  • lost when choosing which clothes to buy?

  • ready to find new inspiration for your looks?😏

If so, I'm happy to help you in any way I can!
  • être bien dans sa peau = "to feel good in one's own skin", as well as to feel good in one's second skin, that is, in one's clothes

  • to find ways to practice l'art de vivre = "the art of living", in order to find la joie de vivre = "the joy of living"

  • to train my eye in order to make my outfits and surroundings more stylish and elegant

  • to construct outfits in the middle ground of not being a trend or a fashion victim, but not looking dated either

  • to have more fun in life by learning the art of effortlessness (and 'sprezzatura'), i.e. how to not try too hard, and at least look like you aren't, even if you are putting in a lot of effort – if that makes sense😆

  • to emulate some of that wholesome and sweet old time charm, charisma and grace that my favorite icons especially from the 1950's and 60's had

Of course my own style is still and will always be a work in progress. As I develop my own (life)style, I want...

It's as simple as this : Make sure to follow me on Instagram, subscribe to my channel on Youtube, and lastly to sign up for my newsletter. You'll receive a friendly email each week, where I share a highlight of what I've learned about living a life with style and elegance. By signing up you'll also make sure to be in the loop and you won't miss any updates on my future projects.😉

I'm right with you on this. What do I do next? – I hear you say😎

If you've come this far...thank you!

I'm just so happy to find likeminded people like you through this mysterious friend that we call the Internet!🌐

If you have a question in mind right off the bat, feel free to hit me an email at ellepalmu@gmail.com. I can't wait for you to find new ways to make your wardrobe and your life feel more stylish. Even if this mission only helps one person, I will consider it a mission well accomplished.